PININFARINA 90+1 DESIGN CONTEST NEW DREAMS FOR A NEW WORLD Call for entries. Registrations are open!


In 2020 Pininfarina turns 90. It’s such an important anniversary for our Company! 
But rather than looking backward at the past, Pininfarina is here to design another 90 years of the glorious future.
How do we look at the future?

Through the lens of Design.

Design has the ability to innovate continuously while enhancing the lives of people, and provide a response to a new future. Pininfarina has been doing exactly this for 9 decades and will continue to make it our mission. We would like to celebrate our anniversary with a unique initiative that will involve a community of creative young people. An international contest open to students attending a selected range of design and architecture schools and universities around the world in line with the global presence of Pininfarina.


It is clear to all that we can no longer follow the traditional techniques of considering design issues. Post-Covid19, in the new normal, design must approach the world in a new way. Successful design has always touched human emotion and ignited dreams.

Now, for the first time, design also needs to be used to awaken feelings of “support” and “protection”. We have to conceive environments where users can enjoy their own safe private space without feeling isolated from the human connections that they naturally crave. The greatest change of the future is that design can no longer just stimulate people’s feelings but must respond to their feelings and adjust the design of whole environments based on how people are feeling at any given moment.

That is why we invite you to “reset”: stop and re-think. In a nutshell, find a new way of considering design in the future.

When we dream of a better world to live in, we think of a world that is more aesthetically beautiful and friendlier, but also – and above all – safer, more functional, simpler, more relevant and personalised, in which all our experiences are unique, smooth and fulfilling. In a word, smarter.

“Smart” is now a marketing buzzword. If a product, a service or a place is “smart,” the implication is that it will make life better for the user than its counterpart will.

Means of transportation, objects and spaces, like retail and work spaces, are about to become alive and interactive, capable of detecting, identifying and reacting to user presence, delivering contextual and personalised content and services on smartphones and other connected devices. In this hyperconnected scenario, user centrality is more important than ever: being able to follow and support people everywhere continuously and consistently will be a crucial success factor for the next generation of design solutions.

We would love you to join our Anniversary Contest, reimagining tomorrow’s experiences thus giving your contribution to designing a new world. What are the smarter ways for moving and living? What will your answer be?


You would be asked to share your innovative point of view within one of these topics:


From digitalization to materialization. The design should encompass a temporary outdoor pavilion to be completely built off-site through rapid prototyping, digital fabrication and/or robotic technologies.

Smart Individual

A new way to move that is easier, more efficient, cost-effective, environmentally-friendly, safe and comfortable for the individual. Re-conceptualize the car for individual transport!

Smart Social

A new way to move together. 
Create new forms of collective mobility that promote the concept of sharing, connectivity and a sustainable, inclusive lifestyle.


The winner of each category, selected from a list of finalists, will be awarded a 6-month Internship at Pininfarina’s design studios in TorinoMiami and Shanghai, depending on the type of project.

The Contest also includes:

Special Chairman Award for the work that has reserved a special attention to the Pininfarina values

DesignWanted Special Award to the project featuring the best architectural vision, which will be awarded with the publication on the international architecture magazine


All entries must be uploaded to the appropriate section above strictly by 23:59 CET on 31 March 2021.
Any entries received after this date will not be considered.